{"id":2436,"date":"2026-04-01T07:54:34","date_gmt":"2026-04-01T07:54:34","guid":{"rendered":"https:\/\/swissphysiopartner.ch\/?p=2436"},"modified":"2026-04-01T07:54:34","modified_gmt":"2026-04-01T07:54:34","slug":"was-socken-mit-recruiting-zu-tun-haben","status":"publish","type":"post","link":"https:\/\/swissphysiopartner.ch\/fr\/was-socken-mit-recruiting-zu-tun-haben\/","title":{"rendered":"Les chaussettes comme strat\u00e9gie de recrutement et de marque employeur"},"content":{"rendered":"<p>Inscription : \u00abLet's move together\u00bb (bougeons ensemble). Sur l'\u00e9tiquette des chaussettes, on peut lire en anglais : \u00abWarning : These socks may cause side effects. Une motivation soudaine pour \u00e9changer des id\u00e9es avec des coll\u00e8gues, un amour de l'apprentissage, et le sentiment d'\u00eatre \u00e0 la bonne place. Avec nous, les gens passent en premier : confiance, respect et gratitude, plus un r\u00e9seau \u00e0 travers la Suisse o\u00f9 vous pouvez vous \u00e9panouir. Si vous voulez faire bouger les choses (et pas seulement les chaussettes), allons-y ensemble\u00bb.\u00bb <\/p>\n\n\n\n<p>Ce qui semble \u00eatre un gadget sympathique au premier abord est en fait une strat\u00e9gie. En effet, la marque employeur en 2026 ne fonctionne plus avec des promesses vides et des brochures. Il fonctionne par le biais d'exp\u00e9riences, de symboles et d'un message clair.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"2442\" src=\"https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04369-1024x684.jpg\" alt=\"\" class=\"wp-image-2442\" srcset=\"https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04369-1024x684.jpg 1024w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04369-300x200.jpg 300w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04369-768x513.jpg 768w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04369-1536x1026.jpg 1536w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04369-2048x1368.jpg 2048w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04369-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"2441\" src=\"https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04430-1024x684.jpg\" alt=\"\" class=\"wp-image-2441\" srcset=\"https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04430-1024x684.jpg 1024w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04430-300x200.jpg 300w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04430-768x513.jpg 768w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04430-1536x1026.jpg 1536w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04430-2048x1368.jpg 2048w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04430-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"2440\" src=\"https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04504-1-1024x684.jpg\" alt=\"\" class=\"wp-image-2440\" srcset=\"https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04504-1-1024x684.jpg 1024w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04504-1-300x200.jpg 300w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04504-1-768x513.jpg 768w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04504-1-1536x1026.jpg 1536w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04504-1-2048x1368.jpg 2048w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04504-1-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"2443\" src=\"https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04318-1024x684.jpg\" alt=\"\" class=\"wp-image-2443\" srcset=\"https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04318-1024x684.jpg 1024w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04318-300x200.jpg 300w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04318-768x513.jpg 768w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04318-1536x1026.jpg 1536w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04318-2048x1368.jpg 2048w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04318-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"2444\" src=\"https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04317-1024x684.jpg\" alt=\"\" class=\"wp-image-2444\" srcset=\"https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04317-1024x684.jpg 1024w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04317-300x200.jpg 300w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04317-768x513.jpg 768w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04317-1536x1026.jpg 1536w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04317-2048x1368.jpg 2048w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04317-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"2445\" src=\"https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04313-1024x684.jpg\" alt=\"\" class=\"wp-image-2445\" srcset=\"https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04313-1024x684.jpg 1024w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04313-300x200.jpg 300w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04313-768x513.jpg 768w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04313-1536x1026.jpg 1536w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04313-2048x1368.jpg 2048w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04313-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><strong>La magie derri\u00e8re le merch<\/strong><\/p>\n\n\n\n<p>Nous voulions cr\u00e9er quelque chose de tangible. Quelque chose qui accompagne ton groupe cible au quotidien. Sur <a href=\"https:\/\/www.takeoff.physio\/de\">Takeoff Physio<\/a> Event, le groupe cible se compose de jeunes \u00e9tudiants belges et n\u00e9erlandais. Alors que le dixi\u00e8me stylo dispara\u00eet au fond d'un tiroir, les jeunes talents enfilent nos chaussettes pour faire leur jogging ou aller \u00e0 la salle de sport.<\/p>\n\n\n\n<p>Le message qui se cache derri\u00e8re est simple et puissant :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Un d\u00e9part commun : <\/strong>\u00abLet's move together\u00bb est une invitation d'\u00e9gal \u00e0 \u00e9gal. Nous disons ainsi : \u00abFaisons bouger les choses ensemble\u00bb et montrons que les talents peuvent et doivent participer \u00e0 la cr\u00e9ation de SPP.<\/li>\n\n\n\n<li><strong>Le courage de sortir des sentiers battus :<\/strong> Pour nous, il est hors de question de nous pr\u00e9senter en costume. Nous voulons montrer que nous faisons les choses diff\u00e9remment et que nous sommes nous-m\u00eames des jeunes.<\/li>\n\n\n\n<li><strong>Proximit\u00e9 :<\/strong> Offrir des chaussettes, c'est montrer que l'on a les pieds sur terre. Cela fait tomber les barri\u00e8res et cr\u00e9e de la confiance - la monnaie la plus importante en mati\u00e8re de recrutement.<\/li>\n<\/ul>\n\n\n\n<p><strong>Inspiration pour ton propre branding<\/strong><\/p>\n\n\n\n<p>Cet exemple montre qu'une bonne marque employeur ne n\u00e9cessite pas un budget de plusieurs millions, mais de la cr\u00e9ativit\u00e9 ainsi qu'une compr\u00e9hension profonde des personnes que tu veux atteindre. L'Employer Branding \u00about of the box\u00bb signifie se demander : que recherchent les gens ? Qu'est-ce qui reste en m\u00e9moire ? Qu'est-ce qui fait na\u00eetre un sourire sur leur visage ? Et que voulons-nous leur transmettre \u00e0 travers notre culture ?<\/p>\n\n\n\n<p>Si ta strat\u00e9gie de recrutement a actuellement tendance \u00e0 stagner plut\u00f4t qu'\u00e0 courir, il est temps de franchir une nouvelle \u00e9tape.<\/p>\n\n\n\n<p><strong>Courons ensemble !<\/strong><\/p>\n\n\n\n<p>Tu es confront\u00e9 au d\u00e9fi d'attirer les talents ad\u00e9quats dans ton \u00e9quipe ? Chez SPP, nous t'aidons \u00e0 sortir des sentiers battus et \u00e0 d\u00e9velopper des concepts qui te correspondent vraiment, \u00e0 toi et \u00e0 ton entreprise.<\/p>\n\n\n<div class=\"brxe-block fr-profile-card-echo\"><div class=\"brxe-block fr-profile-card-echo__body bg--primary-gradient\"><h3 class=\"brxe-heading fr-profile-card-echo__name\">Parlons de ton avenir<\/h3><p class=\"brxe-text-basic tww-accent-heading\">Partenariat<\/p><p class=\"brxe-text-basic fr-profile-card-echo__bio\">Personnellement, en toute confiance et d'\u00e9gal \u00e0 \u00e9gal avec Julian Weber.<\/p><div class=\"brxe-div tww-icon-link-alpha-wrapper\"><a id=\"brxe-kbrhzi\" class=\"brxe-text-link tww-icon-link-alpha-right\" href=\"https:\/\/swissphysiopartner.ch\/fr\/partnerschaft\/#termin-buchen\" data-brx-anchor=\"true\"><span class=\"icon\"><svg class=\"fill\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M16.1716 10.9999L10.8076 5.63589L12.2218 4.22168L20 11.9999L12.2218 19.778L10.8076 18.3638L16.1716 12.9999H4V10.9999H16.1716Z\"><\/path><\/svg><\/span><span class=\"text\">Prendre rendez-vous maintenant<\/span><\/a><\/div><\/div><div class=\"brxe-block fr-profile-card-echo__media-wrapper\"><figure class=\"brxe-image fr-profile-card-echo__avatar tag\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/Julian-Weber-Kontakt-1-768x576.jpg\" class=\"css-filter size-medium_large\" alt=\"Profilbild von Julian Weber\" srcset=\"https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/Julian-Weber-Kontakt-1-768x576.jpg 768w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/Julian-Weber-Kontakt-1-300x225.jpg 300w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/Julian-Weber-Kontakt-1-1024x768.jpg 1024w, https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/Julian-Weber-Kontakt-1.jpg 1500w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Pourquoi une simple paire de chaussettes en dit parfois plus sur ta marque employeur que n'importe quelle brochure sur papier glac\u00e9 ? Lors de notre dernier \u00e9v\u00e9nement, nous avons repens\u00e9 le th\u00e8me de la marque employeur. Au lieu d'utiliser des supports marketing classiques, nous avons mis\u00e9 sur des chaussettes de sport - et nous avons vraiment fait mouche.<\/p>","protected":false},"author":6,"featured_media":2444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neues-aus-dem-netzwerk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Socken als Strategie f\u00fcr Recruiting und Employer Branding - Swiss Physio Partner<\/title>\n<meta name=\"description\" content=\"Entdecken Sie, wie Employer Branding Recruiting Socken strategisch eingesetzt werden, um Erlebnisse und klare Botschaften zu vermitteln.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swissphysiopartner.ch\/fr\/was-socken-mit-recruiting-zu-tun-haben\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Socken als Strategie f\u00fcr Recruiting und Employer Branding\" \/>\n<meta property=\"og:description\" content=\"Entdecken Sie, wie Employer Branding Recruiting Socken strategisch eingesetzt werden, um Erlebnisse und klare Botschaften zu vermitteln.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swissphysiopartner.ch\/fr\/was-socken-mit-recruiting-zu-tun-haben\/\" \/>\n<meta property=\"og:site_name\" content=\"Swiss Physio Partner\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-01T07:54:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swissphysiopartner.ch\/wp-content\/uploads\/DSC04317-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1710\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Corina Rainer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corina Rainer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/swissphysiopartner.ch\\\/was-socken-mit-recruiting-zu-tun-haben\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/swissphysiopartner.ch\\\/was-socken-mit-recruiting-zu-tun-haben\\\/\"},\"author\":{\"name\":\"Corina Rainer\",\"@id\":\"https:\\\/\\\/swissphysiopartner.ch\\\/#\\\/schema\\\/person\\\/7e45cbacaad65b21ec97b7a363c65758\"},\"headline\":\"Socken als Strategie f\u00fcr Recruiting und Employer Branding\",\"datePublished\":\"2026-04-01T07:54:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/swissphysiopartner.ch\\\/was-socken-mit-recruiting-zu-tun-haben\\\/\"},\"wordCount\":387,\"publisher\":{\"@id\":\"https:\\\/\\\/swissphysiopartner.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/swissphysiopartner.ch\\\/was-socken-mit-recruiting-zu-tun-haben\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/swissphysiopartner.ch\\\/wp-content\\\/uploads\\\/DSC04317-scaled.jpg\",\"articleSection\":[\"Neues aus dem Netzwerk\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/swissphysiopartner.ch\\\/was-socken-mit-recruiting-zu-tun-haben\\\/\",\"url\":\"https:\\\/\\\/swissphysiopartner.ch\\\/was-socken-mit-recruiting-zu-tun-haben\\\/\",\"name\":\"Socken als Strategie f\u00fcr Recruiting und Employer Branding - 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