{"id":2436,"date":"2026-04-01T07:54:34","date_gmt":"2026-04-01T07:54:34","guid":{"rendered":"https:\/\/swissphysiopartner.ch\/?p=2436"},"modified":"2026-04-01T07:54:34","modified_gmt":"2026-04-01T07:54:34","slug":"was-socken-mit-recruiting-zu-tun-haben","status":"publish","type":"post","link":"https:\/\/swissphysiopartner.ch\/en\/was-socken-mit-recruiting-zu-tun-haben\/","title":{"rendered":"Socks as a strategy for recruiting and employer branding"},"content":{"rendered":"

Inscription: \u00abLet's move together\u00bb. The label on the socks reads in English: \u00abWarning: These socks may cause side effects. Sudden motivation to exchange ideas with colleagues, a love for learning, and the feeling of being in the right place. With us, people come first: trust, respect, and gratitude, plus a network across Switzerland where you can thrive. If you want to move something (and not just socks), let's go together.\u00bb <\/p>\n\n\n\n

What sounds like a nice gimmick at first glance is actually full of strategy. Employer branding in 2026 is no longer about empty promises and brochures. It works through experiences, symbols and a clear message.<\/p>\n\n\n\n

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The magic behind merch<\/strong><\/p>\n\n\n\n

We wanted to create something that is tangible. Something that accompanies your target group in everyday life. With the Takeoff Physio<\/a> event, the target group consists of young students from Belgium and Holland. While the tenth biros disappears into a drawer, young talents put on our socks for jogging or at the gym.<\/p>\n\n\n\n

The message behind it is simple and powerful:<\/p>\n\n\n\n